Today’s modern man is becoming more educated and confident when it comes to his appearance. And especially on their wedding day, grooms are aspiring to put a personal stamp on their ensemble.

Newbury Street in Boston, Mass., has brought some of the most fashionable retailers to New England residents for years. One staple in particular that has been a historical fixture: the popular Louis Boston. What originally started out as a pawn shop in 1917 has transitioned into one of Boston’s leading retailers. A third-generation owner, Debi Greenberg has been operating the retail haven since 2000. 


Located in the former Museum of Natural History, the 40,000-square-foot building presents itself in a dramatic environment. Known for their carefully executed displays, Louis features eccentric housewares, avant-garde men’s fashions, designer threads for women, and a vast selection of ultramodern shoes and accessories.

Greenberg hand selects every item and travels internationally to purchase the most quality-driven products. She rarely finds herself attending runway shows and actually prefers private showroom appointments as the nature of purchasing decisions rely so heavily on the feel and hand of each garment. To Greenberg these standards set the bar on what defines quality.

Greenberg prides the store for the customer service that is offered to her loyal customer base. Each wardrobe consultant is highly educated and trained to understand the customer’s needs and wants. It is their mission to develop a tasteful, yet flexible wardrobe for their client in the shortest amount of time possible.

Greenberg and the sales consultants strive to evolve their male clients in an effortless and painless manner—which they call “modernize”—by providing him with options that work best into his everyday lifestyle. She believes the most important factors to consider when purchasing a suit or tuxedo from Louis are a focus on cut, fit and quality.

Labels like Brioni, Belvest, Dries Van Noten and Kiton are just a few of the designers she recommends grooms invest in when searching for their wedding day ensemble. Louis offers more unconventional options for the wedding day that stand apart from the traditional black tuxedo. For upcoming trends Greenberg suggests more casual approaches: matte tailored suits, thinner ties and black suede shoes.

The store even offers custom services to grooms looking to add that personal touch to their suit or they can assist with any tailoring needs that may be required. For a real look of excellence, Greenberg suggests a pair of Good Art cufflinks paired with blue-soled, metallic Sutor Mantellassi dress shoes to accompany a tailored suit.

Men who appreciate quality and sophistication within their wardrobes shop Louis Boston because they know that they are going to receive impeccable service in a flawless surrounding. Greenberg quotes, “Every man that shops at Louis Boston will walk into a room and be acknowledged as a man of discretion, not flash.”